Showing posts with label brands. Show all posts
Showing posts with label brands. Show all posts
Apr 28, 2014
Create New Brand
INTRODUCTION
According to ewebbers studio vision, we astounding the target audience of our client with our creative ideas employing a mix of colors through cutting edge technologies. We presenting this small presentation for quick points on our simple process to create new business brand to achieve business targeted value which is reputation from our clients because they are our partners.BUSINESS NEW IDEA
Every day you have an idea that accuse your mind and thinking about it hardly every time, Finally, you got its initial thoughts and want to present and sale to your audience in very clever, simple, artistic and remarkable way. NEXT STEP: SELECT YOUR BUSINESS NAMEBUSINESS NAME
Its not easy job to mix up your mission and vision for your new brilliant idea into one or two words. You have to summarize all your thoughts, dreams and plans into few words to get your newborn attracting your audience as new entity name in the market, The Ideas Palette submitting complete ideas for business name with full description and illustrations. NEXT STEP: LOGO AND SLOGANLOGO AND SLOGAN
The Ideas Palette identifies your business in its simplest form via the use of a mark or icon mixed up with selective colors. NEXT STEP: CORPORATE IDENTITYCORPORATE IDENTITY
To make your brand perceive its emotional corporate image as a whole, The Ideas Palette creates visual aspects that form part of the overall brand guidelines through creative and unique stationeries and printing staff that will help you to start communication with your audience in the market. To be consistent and keeping every thing according to your brand instructions, we creating corporate identity guidelines that will help and support your business to keep brand image unique, harmonious and congruous in the market.- THE IDEAS PALETTE
- CONTACT US:
- WWW.EWEBBERSSTUDIO.COM
- INFO@EWEBBERSSTUDIO.COM
- BY: AHMED ABDELHAMEED
Apr 25, 2014
THE IDEAS PALETTE
Direct message for our clients and partners that we deliver our ideas in very creative colorful art designs.
Art Director Mohamed Sabry of ewebbers studio selected this slogan that refer to our main service we offer which is "Branding".
In branding For most of our clients, we selecting the business name, then logo and slogan, after that we are going to design all stationary and printing staff to be ready to start communication with others.
Simple and direct process handling such new branding project very effective and fruitful with excellent results ends with happy and satisfied client.
"Creativity has no limits with The ideas palette" .. Ahmed Abdelhameed
Jul 15, 2013
ewebbers studio building new brands everywhere - Karmida Story
Date: 7th of May, 2012
Country: UAE
Client Name: Mr. Mansoor Ali
Business Scop:
We are an exclusive paving products (interlocks) manufacturing company based in UAE. Looking for a brand name & logo specifically in Arabic which should have a domain in ".com". The brand name should attract the Arab community. The brand name should not be very long, however short & simple like Äjmal" that is used for a Perfume company. Some of the words that we have in mind in English that can be translated to Arabic; Exclusive Pavers Elite Pavers Innovative Paving desing Unique Pavers We have tried translating it in Arabic by ourself, however the words are too long. The logo can be done in Arabic caligraphy or modern design, however we should like it and it should match the brand name that you come up with and the business that we are associated with.
Description:
Our concept for selecting this brand for marketing in the future to be reserved words in humans mind, so the meaning of the word “Pavers” is “أرضيات” and then for English context will be “Charming Pavers” with the Arabic meaning “أرضيات خلابة/جذابة” because this business filed I think will be used for decoration in villas so we must take care of art sense for attracting the client, on the other hand “impressive pavers” with the Arabic meaning “أرضيات مبهرة/مثيرة للإعجاب” and this is meaning for your final delivery to your clients such as portrait and finally the words “Brick” is part of “Pavers” which mean “قالب / قرميد / لبنة” and it is unit of your final delivery to the client a block of bricks which constructing pavers.
Final brand name in English is:
Karmida
"Impressive Pavers"
Final brand name in Arabic is:
قرميدة
"أرضيات مبهرة"
Client Feedback:
"Thank you very much for the new designs, I really enjoyed working with you ... Mr. Mansoor Ahamad Ali"
Country: UAE
Client Name: Mr. Mansoor Ali
Business Scop:
We are an exclusive paving products (interlocks) manufacturing company based in UAE. Looking for a brand name & logo specifically in Arabic which should have a domain in ".com". The brand name should attract the Arab community. The brand name should not be very long, however short & simple like Äjmal" that is used for a Perfume company. Some of the words that we have in mind in English that can be translated to Arabic; Exclusive Pavers Elite Pavers Innovative Paving desing Unique Pavers We have tried translating it in Arabic by ourself, however the words are too long. The logo can be done in Arabic caligraphy or modern design, however we should like it and it should match the brand name that you come up with and the business that we are associated with.
 |
| ewebbers studio building new brands everywhere - Karmida Story |
Description:
Our concept for selecting this brand for marketing in the future to be reserved words in humans mind, so the meaning of the word “Pavers” is “أرضيات” and then for English context will be “Charming Pavers” with the Arabic meaning “أرضيات خلابة/جذابة” because this business filed I think will be used for decoration in villas so we must take care of art sense for attracting the client, on the other hand “impressive pavers” with the Arabic meaning “أرضيات مبهرة/مثيرة للإعجاب” and this is meaning for your final delivery to your clients such as portrait and finally the words “Brick” is part of “Pavers” which mean “قالب / قرميد / لبنة” and it is unit of your final delivery to the client a block of bricks which constructing pavers.
Final brand name in English is:
Karmida
"Impressive Pavers"
Final brand name in Arabic is:
قرميدة
"أرضيات مبهرة"
Client Feedback:
"Thank you very much for the new designs, I really enjoyed working with you ... Mr. Mansoor Ahamad Ali"
Feb 15, 2011
What is the relationship between corporate branding and corporate identity?
John M T Balmer(2002): Corporate Brands: Ten Years On – What’s New?
“Corporate identity provides the grit around which the pearl of a corporate brand is formed.” Balmer
(2001a)
The author argues that there is in many, but not in all, instances, an inextricable link between corporate
identity and corporate branding as evinced by the above quote. However, whilst both constructs can
be important to organisations, there is a tendency to see corporate identity as analogous to corporate
branding. This is wrong. As it is also erroneous to equate visual identity with corporate identity. To
identity scholars this is all very curious since the centrality of identity in comprehending
organisations is a hypothesis which has, for the last fifteen years been propounded by identity
consultants and consultancies. The rise of interest in the corporate branding construct, invariably been
accompanied by ambivalence, and, more often than not, by amnesia in relation to the identity construct.
This is particularly the case with corporate branding, aka corporate identity/graphic design consultancies.
The author, for his part, is clear that there are however key differences beetween the corporate
identity and corporate brands constructs.
One, key, difference is that corporate brands tend to encompass “ethereal” elements which are not
so prominent in the identity mix. (Balmer 2001, Birkigt and Stadler 1986) Thus, whilst corporate
identity is concerned with the question:
“What are we?”/”What we do?” and its sister concept “organisational identity” is concerned with “Who are we?”/How we behave?”
A corporate brand whilst it may be concerned with the above but may be seen to embrace
issues associated with the question:
“What do we profess?”
As such, a corporate brand may be compared to an icon, but an icon in the sense of the Eastern
Christian tradition which functions at two levels.
The first level is that of representation or as a signifier. In this case an icon (visual, verbal, oral
etc) helps to identify the corporate brand. Here there is a clear link with visual identity and its
role as an identifier. A good deal has been written about this viz.,Van Riel et al (2001).
At the second level the icons act as windows to a belief system which represent the belief systems as
encapsulated in the corporate branding covenant (the latter may be implicit or explicit). Thus, we
enter a world of faith. Something which is potentially powerful but also, for the scholar and
researcher, problematic. This might help explain why loyalty to a corporate brands as religious
overtones and explains its power. In the Orthodox tradition the creators of icons are seen to have a
distinct ministry within the church. Some have implied that in the corporate world creators of
corporate brands are also seen as a type of priesthood. There are certainly iconoclasts in the
corporate sphere.
Klein’s book “No Logo” is one example of the above. Others can be found in the letter pages of
the broadsheet newspapers such as The Financial Times. Jones (2001) provides an example of this.
The latter questions whether it was sound business practice to project an business as a way
of life (as a corporate brand). He remarked, “Branding is, in essence, the propagation of
ideology and history is littered with catastrophes stemming from practitioners being taken in by
their own ideology.”
The issues raised by corporate branding iconoclasts are worthy of reflection but fall
outside the scope of this short article. In articulating the differences between corporate
identity and corporate branding the reader is directed to Exhibit Five compares the characteristics of both constructs Exhbit Five
(a) compares the corporate identity mix with the corporate branding mix whilst Exhibit Five
(b) compares the corporate identity management mix with the corporate branding management mix.
Consider Coca-Cola. It is both a corporate and a product brand. As McQueen (2001) observes, the company has virtually one product. A product that nobody actually needs. In its sugar laden form, it is plainly bad. The Coca-Cola corporate brand is entirely dependent on marketing. The company’s logo is the most familiar in the world.
It is not so much the product but the values/system of beliefs which are attached to the brand that matter. As such, the Coca-Cola brand does not only symbolise a brown, sweet and refreshing drink but, moreover, has strong
cultural overtones pertaining to the American way of life/Americanisation. In contrast, the identity of the company owes more to the company’s confederate roots rather than to the USA per se. Its headquarters are in Atlanta, Georgia, and its first advertisements featured southern belles sipping Coca-Cola.
The use of corporate branding is, of course far from new. Jeremy (1998) noted the importance that UK railway companies placed on branding in the 1830s. There was widespread use of coats-ofarms
which not only served to distinguish one company from another but also stood for a quality of service which staff aspired to uphold and customers to expect. Corporate brands also helped to create barriers to entry and helped preserve first-mover competitive advantage.
However, in order for corporate brands to thrive the brand’s profession of faith had to be delivered
- in other words underpinned by the identity.
Sheffield’s cutlery manufacturers were a case in point. They failed to suppport their corporate brands from American and German imitators who not only copied the cutlery manufacturer’s goods but also, quite telling, their trade marks and, more importantly, the collective Sheffield brand name.
(Sheffield was synonymous with bespoke and fine cutlery ware). At the same time they embraced
mass production which, whilst led to lower quality, also resulted in lower risk. As such, there was confusion as to what the Sheffield mark stood for; confusion as to the branding covenant and, this led to a loss of faith.
“Corporate identity provides the grit around which the pearl of a corporate brand is formed.” Balmer
(2001a)
The author argues that there is in many, but not in all, instances, an inextricable link between corporate
identity and corporate branding as evinced by the above quote. However, whilst both constructs can
be important to organisations, there is a tendency to see corporate identity as analogous to corporate
branding. This is wrong. As it is also erroneous to equate visual identity with corporate identity. To
identity scholars this is all very curious since the centrality of identity in comprehending
organisations is a hypothesis which has, for the last fifteen years been propounded by identity
consultants and consultancies. The rise of interest in the corporate branding construct, invariably been
accompanied by ambivalence, and, more often than not, by amnesia in relation to the identity construct.
This is particularly the case with corporate branding, aka corporate identity/graphic design consultancies.
The author, for his part, is clear that there are however key differences beetween the corporate
identity and corporate brands constructs.
One, key, difference is that corporate brands tend to encompass “ethereal” elements which are not
so prominent in the identity mix. (Balmer 2001, Birkigt and Stadler 1986) Thus, whilst corporate
identity is concerned with the question:
“What are we?”/”What we do?” and its sister concept “organisational identity” is concerned with “Who are we?”/How we behave?”
A corporate brand whilst it may be concerned with the above but may be seen to embrace
issues associated with the question:
“What do we profess?”
As such, a corporate brand may be compared to an icon, but an icon in the sense of the Eastern
Christian tradition which functions at two levels.
The first level is that of representation or as a signifier. In this case an icon (visual, verbal, oral
etc) helps to identify the corporate brand. Here there is a clear link with visual identity and its
role as an identifier. A good deal has been written about this viz.,Van Riel et al (2001).
At the second level the icons act as windows to a belief system which represent the belief systems as
encapsulated in the corporate branding covenant (the latter may be implicit or explicit). Thus, we
enter a world of faith. Something which is potentially powerful but also, for the scholar and
researcher, problematic. This might help explain why loyalty to a corporate brands as religious
overtones and explains its power. In the Orthodox tradition the creators of icons are seen to have a
distinct ministry within the church. Some have implied that in the corporate world creators of
corporate brands are also seen as a type of priesthood. There are certainly iconoclasts in the
corporate sphere.
Klein’s book “No Logo” is one example of the above. Others can be found in the letter pages of
the broadsheet newspapers such as The Financial Times. Jones (2001) provides an example of this.
The latter questions whether it was sound business practice to project an business as a way
of life (as a corporate brand). He remarked, “Branding is, in essence, the propagation of
ideology and history is littered with catastrophes stemming from practitioners being taken in by
their own ideology.”
The issues raised by corporate branding iconoclasts are worthy of reflection but fall
outside the scope of this short article. In articulating the differences between corporate
identity and corporate branding the reader is directed to Exhibit Five compares the characteristics of both constructs Exhbit Five
(a) compares the corporate identity mix with the corporate branding mix whilst Exhibit Five
(b) compares the corporate identity management mix with the corporate branding management mix.
Consider Coca-Cola. It is both a corporate and a product brand. As McQueen (2001) observes, the company has virtually one product. A product that nobody actually needs. In its sugar laden form, it is plainly bad. The Coca-Cola corporate brand is entirely dependent on marketing. The company’s logo is the most familiar in the world.
It is not so much the product but the values/system of beliefs which are attached to the brand that matter. As such, the Coca-Cola brand does not only symbolise a brown, sweet and refreshing drink but, moreover, has strong
cultural overtones pertaining to the American way of life/Americanisation. In contrast, the identity of the company owes more to the company’s confederate roots rather than to the USA per se. Its headquarters are in Atlanta, Georgia, and its first advertisements featured southern belles sipping Coca-Cola.
The use of corporate branding is, of course far from new. Jeremy (1998) noted the importance that UK railway companies placed on branding in the 1830s. There was widespread use of coats-ofarms
which not only served to distinguish one company from another but also stood for a quality of service which staff aspired to uphold and customers to expect. Corporate brands also helped to create barriers to entry and helped preserve first-mover competitive advantage.
However, in order for corporate brands to thrive the brand’s profession of faith had to be delivered
- in other words underpinned by the identity.
 |
| What is the relationship between corporate branding and corporate identity? |
Sheffield’s cutlery manufacturers were a case in point. They failed to suppport their corporate brands from American and German imitators who not only copied the cutlery manufacturer’s goods but also, quite telling, their trade marks and, more importantly, the collective Sheffield brand name.
(Sheffield was synonymous with bespoke and fine cutlery ware). At the same time they embraced
mass production which, whilst led to lower quality, also resulted in lower risk. As such, there was confusion as to what the Sheffield mark stood for; confusion as to the branding covenant and, this led to a loss of faith.
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